When shopping for your dream wedding dress, you might come across terms like sample sales and trunk shows. While both offer great opportunities to find a beautiful gown, they are very different experiences. Understanding the differences can help you decide which event best suits your needs, budget, and timeline.
What is a Sample Sale?
A sample sale is an event where bridal boutiques sell their showroom sample dresses at a significant discount, often 30–70% off the original price. These dresses have been tried on by brides in-store and are sold as-is, meaning they may have minor wear and tear.
Pros of a Sample Sale:
✔ Huge Discounts – A great option for budget-conscious brides who want a designer dress at a fraction of the price.
✔ Take Your Dress Home the Same Day – Perfect if you’re on a short timeline and don’t have time to wait for a made-to-order gown.
✔ High-End Designers for Less – You might find gowns from top designers at deeply discounted prices.
Cons of a Sample Sale:
✖ Limited Sizes & Styles – Sample dresses are usually one size per style, typically between bridal sizes 8–12. Alterations may be necessary if the dress isn’t your perfect fit.
✖ Wear and Tear – Since these dresses have been tried on, they might have small stains, missing beads, or loose seams (though a skilled seamstress can often fix these).
✖ Final Sale – Most sample sales are cash-and-carry, meaning no returns, refunds, or exchanges.
What is a Trunk Show?
A trunk show is an exclusive event where a bridal boutique features a designer’s latest collection for a limited time—usually a weekend. Unlike a sample sale, these dresses are brand new and made-to-order, often with the added perk of a discount or incentive (such as free customizations).
Pros of a Trunk Show:
✔ Access to the Latest Designs – Be among the first to try on a designer’s newest collection, sometimes before it’s available in stores.
✔ Special Discounts – While not as steep as sample sale discounts, trunk shows often offer 10–15% off the designer’s usual pricing.
✔ Customization Options – You may be able to make minor changes, such as neckline or sleeve adjustments, that aren’t typically available with standard boutique orders.
Cons of a Trunk Show:
✖ Longer Wait Times – Since the gowns are made to order, expect a 4–6 month production time, plus additional time for alterations.
✖ Not as Budget-Friendly – While trunk show discounts are helpful, the gowns are still full-priced designer dresses. If you’re looking for deep discounts, a sample sale may be a better fit.
✖ Limited Time to Decide – Trunk shows only last a few days, so you’ll need to be ready to commit quickly.
Which One is Right for You?
- If you’re on a tight budget or need a dress immediately, a sample sale is the way to go.
- If you want the latest styles, more customization options, and don’t mind waiting, a trunk show is a great option.
No matter which event you choose, be prepared! Do your research, set a budget, and make an appointment early to secure your spot. Whether you score a designer gown at a sample sale or fall in love with a fresh-off-the-runway dress at a trunk show, you’re sure to find something that makes you feel stunning on your big day!
